White Space in Interaction Design

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Applying the Hidden Power of Nothing

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Why You Should Size Up Your Social Media Strategy

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It’s no secret that the key to a successful social media strategy is to show, not tell.

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How Does Organic Reach on Facebook Work

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Many people who are concerned about declines in organic reach for their Facebook Pages. Organic reach refers to how many people you can reach for free on Facebook by posting to your Page. This has been a pain point for many businesses, and we’re committed to helping you understand what’s driving this change so your business can succeed on Facebook.

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3 Goals Every Facebook Manager Should Obsess Over

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For too long, organizations were told that Facebook was only for "building awareness."

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The Mobile Revolution

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A new eMarketer report reveals that digital time spent has surpassed television for the first time in the UK. And mobile is driving the shift.

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10 Tips to Grow Your Facebook Audience and Interaction

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Roughly 80 percent of businesses are on Facebook, according to a recent survey. Local or national based, Facebook can improve your company on multiple levels. How do you amplify your reach and exposure?

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The Ultimate Moment of Truth and the Art of Digital Engagement

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In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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SEO is Dead! Long Live OAO

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Thanks to recent Google changes, search engine optimisation isn't nearly as powerful as it used to be. Content publishers take note! For search engine optimisation, which we’ve all come to know as SEO - is dead. Rising from its ashes is OAO - 'Online Audience Optimisation'.

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How a Google Search Works

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Google has shed some light on how a search query works. Using an infographic Google highlights the journey of a search on the site, from how a query travels 1,500 miles at nearly the speed of light to hit different data centers around the world to how it ranks its results.

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The SEO Benefits of Social Media

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How Can Social Media Help Your SEO Campaign

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Facebook cuts six degrees of separation to four

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The Facebook era and rise of social networks means that people are more closely connected than ever before, with four degrees of separation having become the norm.

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3 Ways to Optimize Search on Your Ecommerce Site

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More people are flocking online to get their shopping done these days. But, an online shopper doesn’t necessarily equal genius website navigator. Your need to ensure that your business website’s search tools are simple and intuitive for those who are less technologically inclined.

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Web economy in G20 set to double by 2016

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The value of the web economy in G20 countries will nearly double by 2016, according to Boston Consulting Group.

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YouTube Now Has Over 4 Billion Video Views A Day

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Or 60 hours of uploaded video every minute, depending on how you like your coffee

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How to Increase Facebook Engagement

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The year 2011 brought exciting changes to social media marketing, especially when it came to Facebook. One such change is the ability to build customized landing tabs using iFrames, social plugins and geotargeting.

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Businesses Get a Place in Google Plus

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Google+ Pages now allow businesses onto new social network site that they've been hankering for since its launch.

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PayPal Plans One Payment System

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eBay is set to unveil PayPal Access, a service for letting users use their PayPal accounts on other websites without the need to register an account or a credit card.

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Small Businesses Fail to Promote their Websites

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A recent survey from Microsoft reveals that small and medium sized enterprises (SMEs) in the UK are wasting an estimated £3 billion of investment on websites that are virtually invisible to search engines, such as Google, Yahoo! and Microsoft’s Live Search.

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Social Networking

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Social Media is not a fad, it is here to stay!

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